With The Ara account I was asked to come up with a couple of ideas to promote the new project in Sydney.

I decided to work with 3 concepts to begin with 1. Using the Thinker, as the headline referred to thinking and I felt the imagery would get attention in printed material. 2. With the second concept, I used a young couple who would be the target market sitting back in their new apartment with the view of Sydney in the background. One of the main selling points of Ara was the incredible views and having a young couple starting out was considered good imagery at the time. 3. With the last Chill & Fizz version the view was the area we wanted to sell. Although the view look spectacular I decided that it really needed to add a human element. I decided on the young woman in the flowing dress and then used her in EDM, website, newspaper advertising and billboards.

 

With Sage Residences I worked on the concept of leaves and greenery, and also the savoury feel due to the headline. The client only had one illustration available and didnt want to use people in the imagery so I had to design a fresh look using leaf images as the whole site was recently landscaped and was what the client wanted to push. In the end we produced EDMs, Website and A4 brochure collateral